Everybody knows this is Perla …
At 29:38 in the documentary film Surplus: Terrorized into Being Consumers (2003) you see an unlabeled metal tube of paste. The woman who shows it says “We call it pasta de dientes … and it’s called Perla … everybody knows this is Perla … you don’t need to put it on anymore.”
In a communist regime there is only need for one brand of each consumer good. There is of course no need for advertising.







![Portrait of Francis Poictevin[1]](https://66.media.tumblr.com/af483abcf80eb1a204c4e544bdc6e91a/tumblr_ozw73oXAs11qz4yqio1_500.jpg)